Is failing less a better safety goal than achieving success?

نویسنده

  • Shawn M Galloway
چکیده

An entrepreneur, attempting to establish a new business, selling what he believes will be a groundbreaking new product, meets with a group of prospective investors. During a discussion about his strategy and business plan, the exchange turns to measurement. An investor asks him how he will measure his success, and the entrepreneur responds with, "Well, simple. I will know I have a successful business when indicators validate I haven't upset a single customer." Sounds absurd, doesn’t it?

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عنوان ژورنال:
  • Occupational health & safety

دوره 82 10  شماره 

صفحات  -

تاریخ انتشار 2013